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IPL Business Model: Team maalik paise kaise kamaate hai?


IPL Business Model: Team maalik paise kaise kamaate hai?

IPL Business Model: Team maalik paise kaise kamaate hai?

IPL players earning kaise karte hai? eske baare men sabhi jaante hai enhe auction (nilaami) se laakhon, karongon rupye dekar khridaa jaataa hai jo ki enhe match fees ke rup men miltaa hai aur eske saath ye endorsement se bhi income karte hai. lekin kyaa aap jaante hai IPL players ko kharidne vaale enke maalik (franchise owners) kaise paise kamaate hai? agar nahin to aaj aapko IPL Business Model ki madad se pataa chal jaayegaa ki IPL team owners earning kaise karte hai?

IPL team owner profit kaise nikalte hai?


eske baare men ham vistaar se jaanenge aur saath men IPL business model concept ke baare men puri jaankaari haasil karenge aur mainne yahaan par kuchh puraane IPL brands ke case study bhi sheyar karungaa jisse aap eske pure business life-cycle ko detail men samajh paaoge.
lekin usse pahle ham IPL se jude kuchh rochak aur informative facts ke baare men janakte hai.


  • 2018 tak pure IPL business kaa brand value karib $6.4 Billion thaa jo ki es saal aur jyaadaa ho gayaa hogaa.
  • IPL tournament, Round-robin league format kaa use karti hai.
  • Indian Premier League jise IPL ke naam ham jaante hai eske sabhi tournament men Suresh Raina ek aise player hain jinhonne sabse jyaadaa Run (5065) banaaye hai aur Lasith Malinga ne sabse jyaadaa wicket(154) lia hain.
  • Mumbai Indians aur Chennai Supe r Kings do aise time hai jinhonne sabse IPL Champainship haasil kiyaa hai donon ne 3 par eske final ko jitaa hai.
  • Indian Premier League ke founder hain Lalit Modi jinapar financial irregularities ke bahut se cases hain aur es samay yah desh se baahar rahte hai.

IPL Business Model in Hindi:



ham sabhi jaante hai ki IPL men bahut paisaa hai aur eske revenue model ke chhote se unit ticket ke price se aap andaajaa lagaa sakte hai ki esmen kitnaa paisaa hai. es saal 2019 men total 8 team hain har team ke alag-alag franchise onwer hain.

chuki IPL complete business modelbahut hi complex hai esalia ham eske ek-ek unit aur unke revenue source ke baare men alag-lagaa tarike se samjhenge uske baad puraa ek saath case study tarike se samjhenge taaki IPL brand, teams aur franchise business aur revenue model achchhe se samjhe men aa sake.


IPL Players kaise kamaate hai?


chuki jitne bhi player Indian premier league men participate karte hai vah apne aap ko auction(nilaami) ke lia rakhte hai esalia IPL Players salary lagabhag fixed hotaa hai jitnaa bhi price IPL franchise owners dvaaraa enhen miltaa hai yahi 40 se 45 din ke tournament players kaa total income hotaa hai.

aisaa nahin ki yah koi 40-50 hajaar ki developer job salary ki tarah hotaa hai enko milaane vaalaa paisaa laakhon-karodo men hotaa hai jo ki enhen 40 se 45 din men hi mil jaataa hai. agar IPL ke ek success team Mumbai Indians(MI) ki baat kare to,

esmen sabse jyaadaa salary Rohit Sharma ko miltaa hai jo ki 2019 ke lia hai $2,343,750 yaani karib Rs. 162300000.00 (solah karod teis laakh rupye) esi tarah MI ke ek aur Player Hardik Pandya ki salary $1,718,750 hain yaani karib Rs.119020000.00 (gyaarah karod nabbe laakh bis hajaar rupye) hain image men baaki ke sabhi players income ke baare men bhi bataayaa gayaa hai.

IPL Team Franchise Owner kaise kamaate hai?


sabhi timon ke alag-alag maalik hai lekin sabhi ke lia puraa business model ek jaisaa hai aur enke revenue model ke andar hi sabhi team owners kaa income source hai aur yahi se unko profit hota hai. jaise ki..

IPL Brand Sponsorship:

Indian Premier League ke business hain aur eskaa apnaa brand value jiski vajah ese bahut se sponsors jaise ki
Vivo – Title sponsorStart Sports – Official broadcasterHotstar – Official digital partnerPaytm – Umpire partnerCeat – Official strategic timeout partnerHarrier, Hotstar VIP, Deam11 – Official partner
Vivo ne Rs 2199 karod rupye dekar 5 saal ke lia Indian Premier League kaa title sponsor banaa hai to aap samajh sakte hai ki IPL brand value ki vajah se kitnaa revenue generate hotaa hai. Brand sponsors puraa paisaa to nahin miltaa hai team owners ko lekin 30% se 40% revenue sabhi team owners men baraabar baant diyaa jaataa hai.

Team Sponsorship Revenue:

har ke team kaa apnaa ek alag brand value hotaa hai, followers hote hai aur eske vajah se IPL ke sabhi timon ko individual sponsors bhi milte hai. yahaan se bhi sabhi team owners ko revenue miltaa hai. jaise ki Mumbai Indians ke paas bahut se khud ke sponsors hain.

  • Principal Sponsors – Samsung & Colors

  • Associate Sponsors – DHFL & Jio Digital

  • Official Sponsors – Kingfisher, Usha, Sharp, Burger King, Deam 11, Boat, New Era, BookmyShow etc.
apne dekhaa hogaa ki players ke cricket jersey par bahut se companies kaa logo lagaa hotaa hai aur players team ke jersey men advertising karte hai. ye sab aise sponsors brand kaa hotaa hai aur ye saaraa paisaa team owners ke paas jaataa hai.
IPL Franchises Match Ticket Revenue:
IPL match ticket sbhi timo ke maalik ke revanue ke aham source hote hai apne dekhaa hogaa ki har team kaa apnaa ek homeground hotaa hai. jaise ki Mumbai Indians kaa Vankhede Stadium Mumbai – jo bhi match team ke homeground par hotaa hai uskaa 75% se 80% revenue IPL team franchises owners ke paas jaataa hai.

BCCI IPL se kaise kamaataa hai?


BCCI jiskaa full form hain Board of Control for Cricket in India, yah IPL Governance kartaa hai yaa samajh lijiye pure brand kaa dekh-rekh BCCI hi kartaa hai aur yahi IPL business model kaa core jo ki match schedule, bradkaastar har kisi ko manage kartaa hai.

chuki BCCI pure business men top to bottom har jagah involve hotaa hai esalia yah har jagah se revenue bhi generate kartaa hai. jisme se kuchh hain.
Official Brand Sponsors:


jitne bhi Indian Premier League brand ke sponsors hote hai jaise ki Vivo, Star sports en sabhi se jo income hotaa hai uskaa aadhe se jyaadaa hissaa BCCI ko miltaa hai aur yah eske revenue kaa sabse badaa source hain.

Match Ticket Revenue:

BCCI ko har ke match se income hotaa hai aur yah dusraa sabse badaa income source hai BCCI ke lia kyoki jitne bhi Match hote hai chaahe vo kisi bhi team kaa ho usme se pure ticket ke revenue kaa 15% se 20% BCCI kaa hotaa hai.

eske saath BCCI har ek team owner ke total revenue men bhi kuchh % (karib 20%) revenue letaa hai aur 4th highest income source hai BCCI kaa IPL business model ke dvaaraa.

yah hain complete Indian Premier League revenue model jhaa se Players, team owners aur BCCI ko income hotaa hai. lekin yah en sab kaa actual profit nahin hai Players ko chhodakar BCCI aur IPL franchises ko jo income hotaa hai unhen esmen se kharch bhi karte hote hai uske baad jo paisaa bachaataa hai vo profit hota hai.


aaiye IPL 2019 business model ko ek example se samajhte hai.
maanaa,
IPL brand sponsors total revenue = Rs 1000 karod
Per Team franchise sponsors total revenue = Rs 300 karod
chuki,
Brand sponsors se jo bhi income hoga uskaa 40% sabhi 8 IPL teams men baant diyaa jaayegaa. to aise men
Rs 1000 karod kaa 40% hogaa Rs 400 karod,
yaani har ek team ko Rs 50 karod rupye milenge to ab franchise sponsors ko milaakar pratyek team owner ka revenue ho gayaa Rs 350 karod.
baaki brand sponsors kaa 600 karod rupye BCCI ke paas rahegaa.

jitne bhi IPL match team ke homeground par hote hai usse hone ticket sel income kaa 80% IPL team owners ke paas jaataa hai aur har tim kaa kam se kam 12 match uske homegroud par honge aur har ek match men kam se kam 1 karod rupye kaa tiket biktaa hai.
to 12*1 = Rs 12 karod
yaani ab pratyek franchise ke paas Rs 350 + 12 karod = Rs 362 karod ho jaayenge.
chuki Ticket sel kaa 20% yaani har maich kaa 20 laakh rupye BCCI ko milenge jo ki 62 match ke karib 12 karod ho jaayenge.
ab BCCI ki total income 600 + 12 = Rs 612 karod ho jaaagi.

har ek team player auction ke lia Rs 80 karod kharch kar sakte hai.
yaani franchise total income (362 karod) – 80 karod = Rs. 282 karod
har ek team owners ko players kaa tournament se jude sabhi kharch dekhne padte hai jo ki karib hotaa hai 62 karod rupye.
yaani
Rs. 282 karod – 62 karod = Rs 220 karod
har ke Franchise owner ke paas hai Rs Rs 220 karod jisme se 20% BCCI ko denaa hai match se jude sabhi entejaam karne ke lia.
yaani Rs. 220 karod kaa 20% = Rs 44 karod
pratyek Franchise owner ke paas bachegaa Rs 220 – Rs 44 karod = Rs 176 karod (IPL team owner profit)



doston, IPL business model bahut complex hain mainne esko aasaan tarike se samjhaane ki koshish ki hai ummid hai aapko samajh men aa gayaa hoga ki IPL players aur team owners paise kaise kamaate hai? eskaa revenue model ticket aur sponsors par based hai aur yahi se unko pura paisa milta hai. agar aapkaa koi sujhaav hai to aap comment jarur kare.

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