Realme is ready to enter the high-end smartphone market with new telephones priced over $800 (roughly Rs. 59,500). The corporate’s Founder and CEO Sky Li made the announcement on Twitter, which can have Realme compete with the likes of Apple and Samsung that dominate the premium smartphone market. Realme siblings Oppo, Vivo, and OnePlus — additionally owned by the identical mother or father firm BBK Electronics — have additionally tried to tackle Apple and Samsung within the high-end market with their distinct choices. Nonetheless, all three corporations haven’t but been profitable when it comes to getting sufficient attraction to generate mass-level demand for his or her premium flagships.
Sky Li posted a tweet to announce Realme’s enterprise into the high-end smartphone market. He has, although, not but confirmed any additional particulars, together with when precisely we may see the primary realme cellphone with a price ticket of over $800.
It is official: realme to advance into high-end market with smartphones over USD800. What do you anticipate most from realme full flagship cellphone?
— Sky Li (@skyli_realme) November 12, 2021
realme started its journey within the extremely aggressive smartphone market again in Could 2018. Initially, the corporate entered the market as a subsidiary of Oppo, although it separated from Oppo shortly after the launch of its first smartphone mannequin (realme 1) and emerged as an impartial model.
To this point, Realme has competed towards the likes of Xiaomi (together with its sub-brand Redmi and spin-off Poco, Infinix, and Samsung, with its range of smartphones ranging from as little as Rs. 7,499 and going as much as Rs. 37,999. It additionally lately decided to end the Realme X collection and produce the Realme GT collection that guarantees a flagship-like expertise.
Though Realme has not but offered any particulars concerning the new transfer, a report from China earlier this month suggested that the corporate would unveil its new flagship cellphone at round CNY 5,000 (roughly Rs. 58,200) early subsequent 12 months.
Since its debut within the smartphone market, Realme has crossed a cumulative cargo of 100 million smartphones. It grew 135 % year-on-year within the second quarter of 2021, according to analyst agency Counterpoint. The corporate can be the fourth amongst the top-five smartphone distributors in India. Its market share in India, nonetheless, declined five percent YoY within the third quarter, IDC reported.
Realme additionally expanded its offline presence in India by launching 200 unique shops and has plans to broaden that footprint to a complete of 300 shops within the nation. These shops can have Realme telephones in addition to its equipment. By the top of 2022, the corporate is planning to broaden its offline presence within the nation to over 1,000 unique shops.