Snapchat parent Snap will stop future development of its Pixy flying selfie drone, the Wall Street Journal reported on Thursday, citing people familiar with the matter. Pixy, which costs $230 (roughly Rs. 18.300), will continue to be sold in its current iteration, according to the report.
The news comes nearly four months after the Santa Monica, California-based company launched the pocket-sizedcamera, which can fly a few feet above its user to take photos and videos.
declined to comment on the ,
Rising costs and other economic woes have forced companies to curb their marketing spend, hurting ad-reliant online companies such as Snap, Facebook-parent, and ,
Last month, Snap had warned of “incredibly challenging conditions” due to the current economic turmoil and increasing competition after reporting disappointing results.
The company, which is reeling from privacy changes made to Apple’shad also said it would significantly slow hiring, invest in its advertising business and find new sources of revenue as part of its belt-tightening efforts.
On Monday, Snapit had reached 1 million subscribers for its premium subscription, after launching the service in June as a new source of revenue.
Social media companies including, and which all earn the majority of revenue from selling digital advertising, are facing a weakening ad market due to record-high inflation causing brands to reign in their marketing spending.
Dropped 25 percent last month after disappointing second quarter earnings, as it shares suffered from weaker advertising demand than Wall Street had expected. Chief Executive Evan Spiegel said the company would work to speed up revenue growth, in part through new sources of revenue.
© Thomson Reuters 2022