Telegram has introduced the launch of Sponsored Messages on its platform — a software that may enable anybody to advertise their channels and bots. Sponsored Messages shall be seen to in public channels on Telegram which have greater than a thousand subscribers. It will likely be restricted to 160 characters as nicely. At present, the function is in take a look at mode. Telegram says as soon as they’re rolled out and permit it to cowl primary infrastructure prices, the app will share advert income with the admins of the channels by which Sponsored Messages are displayed.
Telegram founder and CEO Pavel Durov on November 19 announced the launch of Sponsored Messages through a weblog publish. He confirmed that Sponsored Messages wouldn’t seem in your chat record, non-public chats, or teams. Additionally, there shall be no advertisements in chats on Telegram. The Sponsored Messages will seem based mostly solely on the subject of the general public channels they’re proven in, the corporate has stated.
Telegram CEO has confused that person privateness won’t be compromised with this new function, saying that no person knowledge is mined or analyzed to show advertisements.
“Consumer knowledge won’t be used to focus on advertisements. As with every little thing we do, our major precedence is defending the non-public knowledge of our customers. That is why in contrast to different apps we won’t use your non-public knowledge to show advertisements”, stated Durov.
Each person viewing a selected channel on Telegram sees the identical Sponsored Messages. As talked about, the Sponsored Messages will be seen on public channels with greater than 1,000 members.
The Sponsored Messages performance remains to be within the testing part and never accessible to everybody. As soon as it turns into stay, and Telegram is ready to stability its primary prices of apparatus and knowledge facilities, the corporate is planning to share income with the admins of the channels the place Sponsored Messages are displayed.
Pavel Durov claimed that Telegram is extra ad-free than its main rival WhatsApp saying the Meta-owned platform shares person knowledge with advertisers, although they do not present advertisements themselves.