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I have seen people asking about this question in many forums so this post will be helpful for many of my readers who are not aware of what click through rate?
From a Blogger / Publisher’s point of view, CTR is one of those factors that plays a significant role in generating money and retaining the advertisers.
If you fail to offer enough click, your advertisers will run away. So, let’s dive into the globe of CTR and perceive what it’s
What is CTR?
CTR stands for Click Rate In simple words, it means the number of times an advertisement is clicked divided by the advertisement, ad unit or the advertisement containing the page is viewed.
It is the percentage of No of clicks on number and page views.
CTR = Number of clicks / number of exposures.CTR% = Number of clicks * 100 / # of exposures
So in easy words, if you have an ad running and it’s seen by 100 people but got only 5 clicks, your CTR is 5%. Point to be noted here is that the percentage of CTR, the better advertisement you will get. So it’s advisable to place ads only in the places which are view able and can be clicked easily.
Now, One of the most common questions is What is Good CTR or I’m getting enough on my adsense but my revenue is very low.
Let American state cut out the parable regarding Adsense CTR here, obtaining too several clicks on Adsense ads can ne’er guarantee sensible financial gain, the key here is to focus on ads that give good PPC (Pay Per Click). On such ads, even few clicks will get more money than 100 clicks